About Us


SimplyCakeCraft is a family owned business that has grown from Tony, The Founder, selling rice paper (wafer) cupcake toppers from his sons old bedroom in our family home in 2010.

Tony gradually drafted his family into the business throughout the years

The company has grown exponentially since those days, it has outgrown the old bedroom & 3 offices in 9 years and we now sell our products worldwide.

We now buy and sell wholesale, ranging from our own brand of products to stocking other manufacturers goods.

The team is now 8 members strong with Tony leading the way. 

We're grateful to all the customers we've been lucky enough to have along the way & we'll continue to strive to give you the best service we possibly can.

Thank you all so much.


SPRINKLY is a new venture into the world of sprinkles that we have taken recently.  

We've always had a toes in the water with sprinkles, but we thought we had an opportunity to bring something more to the end consumer than just plain sprinkles. We've jumped in, and SPRINKLY has been born. Click on the link to take a look.

During our product development we came across discountstickerprinting.co.uk who we'd like to recommend as a custom label supplier. They are super helpful and have been brilliant to work with so far.